PR : Often Neglected It Can Make A Business Soar!

You have been toiling for weeks in an effort to launch your new business. You are more than excited. It's your dream come true.
Then..... launch comes and goes. Now, one month later, you've run out of social media marketing ploys and the excitement is over ..... now what?

Could you have gone down another path? One key marketing element that many entrepreneurs overlook is a public relations strategy.  Fact is, many business people don't know or have an understanding of PR and its critical value.

PR is how your business is portrayed to the consuming public and is interwoven with your brand - it matters, Big Time.

Hiring a good PR person or firm (also known as a publicist) can be the make or break of many businesses and must be considered particularly when launching a new business, product, or service.

Why PR Matters

- 'Our Team'  'About Me'  'Our Mission'       'Our Vision'  these buttons appear on very website and lead you to a            narrative (hopefully a compelling one) that may never be read and              therefore never connect with customers. You need to get your WHY            out to the public - it needs to get displayed! That's where PR comes in.

- Market-reach is significantly increased with the right PR strategy: TV and radio shows, broadcast streaming (live and recorded), podcasts, magazines, print media, etc. can be of great influence when placed in front of the right audience.

- PR can have tremendous impact on the public perception of your brand. The more positive exposure and news about you and your company from a variety of sources the greater your importance in the marketplace.

Memberships Start in December 2019

PR is the icing on the cake. It's about exhibiting the positives. Good things happen to good companies and PR is the extra marketing element that will place your business above the fray.

By: Jim Lavorato, Founder/Principal
Fund-House Ventures / 4M Performance