According to the International Air Transport Association 4.4 billion people took an airplane in 2018 - this figure is expected to grow to 8.2 billion by 2037. Airports are a great place to open a business and getting better all the time.
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| Airport Retail on the Rise Worldwide |
A properly designed and executed airport retail strategy can result in huge success. Why are airports exception to the retail rule? Because foot traffic is never going to be a problem in this space. And this is the reason why top luxury brands are popping up and placing great emphasis on airport retail. In fact, these brands are realizing more success in airports than traditional retail environments, such as stand-alone shops in malls or in department stores.
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| 4M Performance - Accepting Memberships in December |
Very few sales channels have guaranteed traffic and certainly not ones that are growing at the rate airports are. Anyone looking to open a store, shop, or food establishment of any sort must include airports on their list of where to locate. Airports present a unique opportunity to take advantage of a captive customer sales strategy - go for it.
Jim Lavorato
Principal/Founder
Fund-House Ventures & 4M Performance
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