Launch Pad is MOVING to 4M Performance Portal

First, I want to thank you for being a follower of Fund House's blog, 'Launch Pad'.  I have been authoring this blog for over two years and it has reached a solid following of over 700 business-centric individuals which access it on a weekly basis.

Where Knowledge Drives Success

Second, as you are aware, an adjacent business under the Fund House umbrella is about to be launched - '4M Performance'.  4MP, is an online, members only portal which is wrapped around the four determinants required by any business (of any size) to  accelerate revenue growth and market-reach: Management, Marketing, Money, and Momentum.

This being the case, 'Launch Pad' is now being posted to the 4MP portal as one of six major sources of information and data available to future 4MP Members. The entire 4MP portal is under construction and will be available for membership sign-up this spring. Therefore there will be no more posts to this Fund House blog as we amass the content for the 4MP portal.

4MP will be available on a 24/7 basis at a cost of only $7 per month. It will have live broadcasts with member Q&A sessions, webinars, podcasts, a large reference section, blog posts, info-videos, and more. It is the first and only online portal to offer such a wide-range of business information, data,  takeaways, how-tos, as relevant, executable advice.

I look forward to seeing and communicating with you on 4MP's broadcasts and webinars. Look for pre-launch emails, posts, and social ads promoting membership in 4MP. Then, sample the trial member content and see for yourself why you owe it to your business to have 4MP on your side.

To success,
Jim Lavorato

4M Performance: Spring 2020 Launch

Much awaited online business platform, 4M Performance, will launch in spring of 2020. 

The one-of-a-kind members only portal is based upon the 4 tenets of business acceleration: Management, Marketing, Money, Momentum. It offers a unique approach to providing solutions and information via a dynamic setting that is very engaging and hands-on for its members.

"Offering members' a truly engaging and interactive experience to solving their business problems and providing information from a wide-array of business experts is not easily accomplished. 4MP has been in the conceptual stage for several years. I had to wait until technology reached a point whereby a platform such as 4MP could be offered at an affordable price while maintaining the requisite audio and video quality that I wanted,"  says Jim Lavorato, CEO, 4M Performance

Live streaming and Q&A with business experts, webinars, podcasts, videos, blog posts, reference sources, and a selection of business forms, templets, and checklists. 4MP offers take-aways and how-tos that are financially feasible and executable for the start-up or small business.

Finally, an interactive site that is secure and free from pop-up ads and solicitations. 4MP is all about imparting knowledge which will drive your business's success. A no-nonsense site which cost less per month than an one enhanced coffee. 

Look for the 4M Performance site to go live in the next several months, we'll advise you of its opening.  There is nothing else like it !



 

All Future Posts Will Be 4M Performance Related

4M Performance - 1st Qtr. 2020

All posts starting today will be devoted to one of the 4M Performance accelerators: Management, Marketing, Money, Momentum.

Marketing

For many brands TV is the best media for reaching target markets. Yet, there is no doubt that TV as an ad medium is on the decline. According to Nielsen, TV viewership is decreasing at a rate of  3-4% a year, principally due to cable-cutting by consumers - who are switching to content streamers.

To compensate, TV ad load (time spent each hour devoted to ads) has been on the rise. For 2017 the ad load rate was 10.9 minutes per hour, in 2018 it was 11.2 minutes - the rate will increase again in 2019. Higher ad loads offset the decrease in viewership so revenues can remain constant. This trend bodes very badly for those brands that rely on TV advertising as ad loads cannot continue to increase to compensate for declining viewership. To counter, the networks and advertisers need to improve their targeting and audience measuring.

TV ads need to get more targeted and measurable 

The two largest streamers, Netflix and Amazon Prime, have no commercials, although both use paid product placement in their content and Prime sells/rents movies. The likelihood of either using ads, given the slew of players now in or entering the subscription streaming game, is a non-starter.

My prediction is that there will be a move away from the number and frequency of 60 and 30 second TV ads. These will be replaced with 5 to 10 second highly targeted ads. I also predict that long infomercials, and perhaps QVC and HSN, will become passe' as viewers' attention spans get shorter and shorter and access to products becomes easier and easier.

Jim Lavorato, Founder 4M Performance