SWOT : Use It - It Works

Strengths/Weaknesses/Opportunities/Threats (SWOT) Analysis has been around for a long time.  Used by small and large businesses alike in determining their Process (if it is working as envisioned) and their present and future Operating Status.

SWOT is a self-analysis as well. Are your biases being played out and have you curbed your own shortcomings. Many business initiatives can be addressed.  Here's how"

                                       Strengths               Weaknesses              Opportunities          Threats

Product/Service



Brand/Marketing



Team building



Finance



Operations



Innovation




Fill-in under each main category.  Be thoughtful and truthful in filling out the grid. What will pop-up are those things you are strong and confident in doing and those that you are weak in.  A pattern will develop and a plan-of-action will be called to address both your business's good and bad points.

Based on the information, ask yourself, What are my immediate goals/next steps? What are my long-term goals/next steps?  Try SWOT. It WORKS.

Jim Lavorato, Principal
Fund-House Ventures, LLC