The 'Age of Asia': Part 2 - Doing Business

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Part 2 (Part 1 of this post was made on 10/23/19 please read that post first).

Asia is relevant for all U.S. businesses, large and small. The question is: how to take advantage of this expanding and exciting market.

Businesses need to reassess their Asian operating/marketing model - and it is not all about China. Companies need to understand the differences within the entire Asian geographic area and each of the four regions, as discussed in Part 1, need to be treated differently.

Obviously, Asia is fraught with political risks and territorial conflicts and each country has differing business rules and laws that must be dealt with. But, despite short-term issues regarding trade tensions and China's decelerating growth, the Asian business prospects are very extremely favorable.

Environmental issues remain a problem which need addressing but all other determinants, such as, trade flows, capital, people, transport, and infrastructure are favorable in all 'four Asias'. Asia is not only growing in scale but is also integrating at a very rapid rate - U.S. companies must take advantage of this integration or be left on the sidelines.

There is no single Asia. The countries are highly diverse and each deserves special treatment. The four distinct economic regions differ in terms of scope and economic development thus requiring different market strategies. Any firm contemplating business in Asia needs to unlock the opportunities arising from the 'four Asias' but must take into consideration the nuances of each - doing so, will provide for long-term sales and profits.


Jim Lavorato, Founder/CEO
Fund-House Ventures & 4M Performance
James@4MPerformance.com