Tuesday, June 19, 2018

BRANDING: It Never Ends In The Digital Domain

Businesses, many times, may not fully grasp their branding potential - Fund-House brings a business to the forefront and creates massive market impact with strategic branding and marketing in the digital domain.  This may sound easy, but it's not!

Branding is about positioning your business in the marketplace for intentional growth. At Fund-House we relish in taking seven-figure sales performers and morphing them into $5 million + revenue generators - and this growth comes principally from the inside out.

One of the keys to generating significant growth is management. A company, any company, must infuse itself with purpose-driven and intentional people. Each mentoring and coaching the other. People that are able to see and assess future trends, create new ideas, operate from their true self, and be leaders with vision. One of the ways Fund-House turns so-so businesses into stellar performer is with team building and development.

Fund-House : www.FundHouse.us
Branding is essential. It cannot be viewed as a casual endeavor but - the company itself. Their can be no distinction between the company and its brand. They are built together and grow together. The goal is to ensure that your company becomes extremely valuable in the eyes of its target market and in doing so - its sales, valuation, and market position escalate. We all want to be understood and admired - your business/brand is no exception.

Speaking of branding. One of the ways a small business, in particular, can increase its awareness in the market is through posting videos on YouTube - no surprise, right.  However what you post and when is significant. For example, for the month of April, the highest ranking creators on YouTube were the following based on number of views, it may surprise you.

#1 WWE (yes, world wide wrestling) with an astounding 956 million views for its videos. The WWE has a death-grip on the top spot and closing in on the one billion monthly views record. Nice validation for the Fox Network which just paid $1 billion to wrest WWE's SmackDown series from NBC/Universal's USA network starting in 2019.
WWE: numero uno in YouTube views

The other nine top creators by views were as follows:

- Movieclips - 785N
- Ellen - 400M
- Inside Edition - 325M
- BuzzFeed Video - 315M
- Jimmy Kimmel Live! - 224M
- The Tonight Show - 219M
- Saturday Night Live - 191M
- Troom Troom - 187M
- Peppa Pig - 151M

Contact us today: jlavorato@fundhouse.us

Jim Lavorato
Principal, Fund-House Ventures, LLC


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