Thursday, April 11, 2019

Fasting Growing U.S. Brand : NETFLIX

The word 'Netflix' has become a verb. When that happens - your company has got lots of Brand equity.  To back this up, a new brand survey, by Brand Finance, indicated that Netflix was the fastest growing Brand in 2018.

Netflix's brand value, doubled over the year to reach $21.2b.  According to Brand Finance, Netflix delivers high-quality and varied programming and has attained the premier position in the content streaming industry. It is one company that has both pricing-power and excellent consumer ratings.

Regarding Brand value, Netflix ranks as 40th in overall dollar value, up 19 spots from year earlier results. The tech giants, such as Apple, Amazon, Google take the top rankings in brand value.


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After, Netflix (which had the highest growth in brand value at 105%) were: Taco Bell (83%), American Express (81%), Hampton Inn (78%), Dunkin (73%), Pizza Hut (72%), and Discovery (70%).

There are many companies on Netflix's heels, from Disney to AT&T - all trying to unseat the number one streamer. Will they be successful. NO! Why. They are too late in the game and fighting more for second and third place than first.

Jim Lavorato
Principal, Fund-House Ventures
jlavorato@fundhouse.us

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