Brand Marketing Goes Loopy With GIFs

Graphics Interchange Format, aka GIF, is an image format that is no more then 6 seconds in duration and repeated over and over in an endless loop. Brand marketers have taken to creating GIFs to help consumers express themselves through these looping videos that, in many cases, are more effective than regular social ads.

 Six second ads, which have become ubiquitous on social platforms, is now being opted for the GIF. This is because GIFs can express a mood or emotion that is easily shareable and easier to produce than a six second ad.  Many times GIFs are humorous - they made us laugh and that reaction very shareable, making for great brand engagement.

The GIF, if created properly, turns advertising into content and the message is so seamless and unoffensive that the viewer doesn't consider it as watching an ad. Additionally, GIFs are more cost-effective to produce than ads and are shareable!

GIFs are the new future of social advertising. They are easier to produce, cost less, and are much more engaging than regular social ads, and are very shareable.  Use them.

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Jim Lavorato