G2 Crowd, surveyed over 2,000 small businesses (those with 250 employees or less) and found that 24% planned to make investments in marketing and advertising a priority for 2018. That puts promotion and marketing expenditures foremost before staff hiring or new equipment investment!
After Facebook came Twitter, as the next most popular marketing platform, followed by LinkedIn and Instagram. Although Facebook is currently free to use for marketing, organic reach on Facebook is only 2% of designated viewers. So, it's really pay-for-play on Facebook if you want to reach your demographic designated prospects.
The cost of on-line advertising is relatively inexpensive especially as compared to traditional media, such as static ads in magazines or newspapers. So, it has become a no-brainer for small businesses to gravitate to social media for marketing their product or service.
Does Facebook Work As A Marketing Tool?
According to G2 Crowd's survey a full 38% of respondents stated that Facebook was their most successful marketing channel. And, like all marketing channels, the key is to have unique stories and compelling headlines. Also you must follow your ad metrics. # of fans, fan reach, post engagement, negative feedback are several metrics everyone needs to follow.
Fund-House Hint: Use videos in all of your social posts if possible. Social media loves videos.
Jim Lavorato
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