Branding Workshop: Forging An Iconic Brand

Fund-House Workshops

Yesterday, the first presentation of 'Forging An Iconic Brand' was made. The workshop delves into the whys and how-tos regarding the development and sustainability of a Brand.

The seven steps to Brand development and creation of a brand narrative were discussed in an informal setting with heavy input from the attendees. Logo design and the proper use of colors was covered. The development of a corporate vision and the meshing of that vision with the culture and brand as one single message were the main topics of the workshop.

Branding and imaging on social media platforms was explored with the goal of communicating an on-brand narrative that would be universally delivered to selected consumers. 'What's behind your logo' is a workshop designed for the business that is already existing but needs an overhaul or redo of its branding needs.

'What's Behind Your Logo: Forging an Iconic Brand' will next be presented at a convenient Valley venue: the date and time of which will be scheduled within two months. Please look for notice of this upcoming event in this blog.

Best,
Jim Lavorato

Responses to the Workshop:

"Very thorough and probably the most useful session I have seen so far. Very concise. Thank you again for your time. Well spent for sure!"

Paul Schleiper, CEO/Founder, Amazing Things

"I have to say, the class on Branding far exceeded my expectations and I want to say Thanks. I work with young, natural products companies and branding is always a big topic. Appreciate your insights and your matter-of-fact, no nonsense approach. Thanks again for a great presentation.

Leila Bakkum, Partner, Matrix Marketing