Cannabis: High On Branding

I've, like I'm sure you have, watched with a mix of curiosity and awe the introduction of cannabis into U.S. mainstream consumerism - an industry estimated to reach over $50 billion within 8 years.

As more States legalize cannabis it is fast becoming the base for many health/wellness and beauty products vs. the counter-culture drug that will make you high.  Brands are being forged around lifestyle products that address beauty and health issues - and they are being developed FAST.

From easing menstrual cramps and arthritic pain to cosmetics, companies like L'Oreal and Aveda are about to bring to market cannabis infused beauty products that are manufactured with cannabidiol, a non-psychoactive substance that lacks THC (the high producing drug in cannabis).

A slew of new Branded beauty products

The trend is that the old taboos against cannabis are fast eroding in the face of its health and cosmetic benefits.  Brands being developed and built on this trend will very lucrative to many new businesses large and small.

Brands reflect what's happening in the culture and our culture is changing regarding our views on cannabis. This acceptance will push the entire cannabis industry to high heights over the next few years.

Keep in touch,
Jim Lavorato