Websites are portals for the world to look through and be informed as to the Why, What, and How of the business. In addition, they must be engaging, customer-centric marketing and sales vehicles. Following are some issues/questions developed by 4M Performance that you can use to compare your site against the norm.
- Putting up a static website does nothing for the business - it must be active.
- Companies running online marketing campaigns get 4X more traffic and 6X more leads.
- The most clicked-on pages are 'About' and 'Contact'.
- Look closely at your Conversion Rate. What is your site's ratio of contact form submissions vs. site visits. Hopefully it is in the 2% or higher range.
- How hard is it NOT to submit a lead form? Make sure your contact page is appealing by: - Putting it on the Home page - Putting it on VERY page - Attach a compelling offer to it
- Get more 'qualified' leads. At 100 site visits per month you can expect 1-3 leads. With 600 - 1,000 visits you'll get a healthy flow of leads and a higher conversion rate.
- Focus on the pages that get the most traffic. Review your site's stats. Note which pages get the most visits and make sure lead/contact buttons are on these pages along with compelling offers.
4M Performance Memberships Available in December
Jim Lavorato
Founder/Principal
Fund-House Ventures / 4M Performance
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