Social Media Marketing: Get A Grip!

D-marketing Is Requisite 

Conquer Your Fear of Social Media

Social media marketing beats traditional marketing in that it is less expensive, provides analytics, is easy to use (once you know the use-tricks), and can reach out to vast numbers of customers all of which are pinpointed down to the smallest demographic.  Termed 'impressions' these pinpointed targets can only be dreamt about by traditional marketing venues.

The only drawback to social media is that there any number of platforms that must be mastered to unlock their full potential; therefore, determining which SM platform(s) are best for your product/service/company is important.

THE SM Must Platforms:

- Google owns search. So everyone must deal with it. A blog on Google is an imperative for any  company, no matter size. Getting a company's name and logo in as many items, posts, articles, etc. improves its Google search position. Post at least 4x per week or more and keep posting.

- Facebook  - Post photos, post videos, post links, post daily. Very good ad platform.

- LinkedIn  -  The B2B platform. Great for networking. Post videos. Post 3x per week.

- Tweeter  - Great for photos, links, and now videos. Post 3-5x per day.

- YouTube - All video, but more importantly linked to Google.

- Instagram - The mobile SM site. Used mainly by teens.

- Pinterest - Images and links. Post 5x per week.

- Snapchat - A lesser player. Not great for businesses.

What's Each SM is Best At:

Networking: Facebook, LinkedIn, Pinterest, Instagram, Tweeter
Photo Sharing: Facebook, LinkedIn, Pinterest, Instagram, Tweeter
Recorded Video: Facebook, LinkedIn, YouTube, Pinterest, Instagram, Tweeter
Live Video: Facebook, YouTube, Instagram

Best Times To Post:

Facebook:  Thursday & Friday 1-3pm (Friday BEST). Use Fanpage Karma to track optimal times.
LinkedIN: Tuesday, Wednesday, Thursday 9am-5pm (BEST Tuesday 10-11am )
Tweeter: B2B Weekdays 12pm-6pm. B2C Wednesday, Saturday, Sunday 12pm-6pm
Instagram: Monday BEST during off-work hours.
Google+: BEST late morning 9-11am Mon.-Thur.

There you have it. Good luck and keep those posts coming.

 Jim Lavorato for FUND - HOUSE